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Diamond Source of Virginia is committed to the privacy of its clients and uses this privacy statement to disclose its information practices and to notify you of:

  • What personally identifiable information of yours or third party personal identification is collected from you through the web site
  • The organization collecting the information
  • How the information is used
  • With whom the information is shared
  • What choices are available to you regarding collection, use and distribution of the information
  • The kind of security procedures that are in place to protect the loss, misuse or alteration of information under Diamond Source of Virginia control
  • How you can correct any inaccuracies in the information

If you have questions or concerns regarding this statement, you should contact us by email or toll free phone (888-477-8385).


Information We Collect: Via Information Request

To best serve you, we need good contact information and to know something about the type of diamond you are seeking. We provide a computer form that allows you to provide name, address, phone numbers, email address, and some general information about what you are shopping for.

In general, we will try to contact you first by email then we would like to visit with you by phone because we have found this to be the best way to develop a good understanding of your requirements and for you to build confidence in us. We also like the ability to email and/or fax information to you with regard to the specifications and price of a diamond we would find for you. If we can get a copy of the certification, we like to fax that to you also. The purpose of this information is to best be able to reach you with the information you seek.

We take credit card information over the phone and not in an internet form. We share this information only with those third parties that are involved in the processing or shipping of the order, and only that information which is absolutely necessary. For example, the financial institution that issued your credit card and the shipping carrier that delivers your order.

Information We Collect: Via email

Should you decide to contact us through our email form, we will use your email address to send you a reply to your question or information need.

Information We Collect: Via telephone

Our toll free telephone number is listed on every page of our web site. We encourage you to call us so we can help answer your questions and better understand your shopping requirements and objectives.

Information We Collect: Via Newsletter Subscription

We make available an email newsletter and should you decide to subscribe, we will use your name and email address to send you newsletter announcements from time to time until you unsubscribe. Subscription to our newsletter is optional and requires your consent via our Newsletter Subscription form.

Information We Collect: Via Price Calculator

Information from the price calculator is not stored or linked in any way to personally identifiable information.

Information We Collect: IP Address

We log IP addresses and browser types, but we do not link IP addresses to anything personally identifiable. This means a user’s session will be tracked, but the user will be anonymous. We use the IP address information for systems administration purposes and to improve the value of materials available on the web site.

The web site uses HitsLinks and WebTrends software to help assess user activity within the site including (but not limited to) such factors as day of week, time of day, search engine used, keywords queried by visitors in search engines before visiting the web site, and IP addresses

You can browse our site without entering any personal information and therefore remain anonymous during your visit. However, we hope that all our visitors will subscribe to our free newsletter so that we can keep them updated with valuable information.

A cookie is a piece of data stored on the user’s computer tied to information about the user. While usage of a cookie is in no way linked to any personally identifiable information while on our site, we use persistent cookies. A persistent cookie is a small text file store on the user’s hard drive for an extended period of time. Persistent cookies can be removed by following Internet browser help file directions. Persistent cookies enable us to track and target the interests of our users to enhance the experience on our site. Some of our business partners use cookies on our site. For example, the LivePerson feature on our website facilitates one on one dialogue and provides us insight into how our users navigate our website. However, we have no access to or control over these cookies, once we have given permission for them to set cookies. Third party cookies are not tied to personal information.

Sharing of Information

Aside from the previously mentioned third parties involved in the processing and shopping of your order and specific service providers who provide services on our behalf for example the LivePerson service, we do not share your personally identifiable information with any other entities. We may disclose personal information when required by law or in the good-faith belief that such action is necessary in order to conform to the edicts of the law or comply with a legal process served on our Web site.

We may include links to other sites and if you decide to follow those links, we are not responsible for the privacy policies and content of those sites.

Changes: Information Requests

To make any changes to your contact information for an information request, please contact us via email or phone (888-477-8385) where we will be happy to assist you.

Changes: Newsletter Subscription

To subscribe to our newsletter, please visit the Newsletter section of our web site and use the available form. To change your email address, please use the link at the bottom of every newsletter to make changes to your newsletter profile.

Unsubscribe: Newsletter

To unsubscribe from our newsletter, please follow the instructions at the bottom of each newsletter or submit your email address on the newsletter subscribe form and an email will be sent to you with an unsubscribe link.

Notification of Changes To Security Policy

If we decide to change our privacy policy regarding what information we collect, how we use it, and under what circumstances, if any, we disclose it, or decide to use personally identifiable information in a manner different from that stated at the time it was collected, we will notify users by way of an email. Users will have a choice as to whether or not we use their information in this different manner. We will use information in accordance with the privacy policy under which the information was collected.

Information Security

When you provide us contact information or credit information, that information is stored in a database that is not connected to the Internet, and is therefore safe from “hackers.” We password protect our customer data files to provide your information from unauthorized use. Any customer information printed on paper is shredded prior to disposal.

For More Information

If you have questions about our information practices, please contact us:

Phone: 888-477-8385

Denny Reinke
Diamond Source of Virginia
4391 Dominion Blvd, Suite 120
Glen Allen, VA 23060