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More Bling for Your Buck is what Richmond, Virginia’s NBC Channel 12 discovered when they recently featured Diamond Source of Virginia on their “On Your Side” consumer report.


In June of 2007, Matt Boyce , the Special Projects producer for WWBT Channel 12 discovered Diamond Source of Virginia while doing online research of local Richmond businesses. Matt requested an appointment, which turned into an interview and a guided tour of our business with the video camera running. The NBC12 investigative team wanted to find out if our prices were really rock bottom and found a secret worth sharing.

The following video presents the findings of their July 12, 2007 investigative report.

Diamond Source of Virginia clients often tell us we are Richmond’s Best Kept Secret but with the hundreds of clients referring other clients and the NBC12 More Bling for Your Buck report, the secret is getting out. That is good news for all the diamond shoppers in the Richmond area who are now discovering Diamond Source of Virginia is the premier source of loose diamonds and diamond rings in Virginia.